Creative Crack: #OscarsSoWhite

You may think, “#OscarsSoWhite happened so long ago. Why is this even a blog title right now?” Have you ever seen a train wreck of a situation happen for a company and wonder who has to deal with it? Have you seen the issues with Pepsi, Sean Spicer, and United within the last couple weeks?…

Creative Crack: What is vlogging?

Disclaimer: I’m not a vlogger. And I’ve never put out a vlog before. I’m a videographer. Not professionally, but I dabble in casual video, bought the GoPro, made some short videos, got a job as a videographer that could one day lead to something professional. Stay tuned for that, but anyway… Let’s talk about: [CASUAL VIDEO] This…

Creative Crack: Let’s talk about branding.

Why is branding so important? The better question: why would I pay $5 for a cup of coffee? Because the Starbucks Coffee brand is iconic. (Strap in because Starbucks is about to school you in incredible brand building and management). Because I’ll drink your decent coffee, pick up your beautifully printed handouts around your store, and…